Flow is a form of experience points used to level up your character. It is spent in the Prize Central, where players have 3 options on how to spend flow.
It can be earned for free via chatting through the text bar, [], playing games (though some games have a fixed rate of flow that is not constant, i.e. flow is given at very specific intervals) or completing challenges. (View the [Guide|Flow Guide] for tips)
It can also be earned for a cost, i.e. through shovels, through mystery boxes that contain flow-giving items, hatching Critter Garden eggs
Each activity produces flow at different rates - which can be increased through wearing Powerup items, having your account being connected to Facebook, being a []/Zoe's Club member, being in a Family or being in a group that has one or more members having a Group Boost.